In the News: Social Media Platforms Prepare for the Next Stage of COVID-19 Lockdowns
As we begin to enter a stage of lockdowns, platforms such as Facebook, Instagram and Pinterest are planning ways to make the transition easier and to assist businesses with their marketing efforts during these challenging times. Facebook Launches Screen Sharing for Messenger To make showing content to your friends, colleagues and business partners easier, Facebook […]
Why Creating a Personal Relationship with Your Instagram Audience is Crucial
Instagram’s popularity can be attributed in part to the way the platform encourages engagement between different communities, individuals, and businesses. Because of this dynamic on the channel, managing a business account on Instagram does not mean the content should be business only. It’s crucial for businesses to engage with their Instagram audience on a personal […]
5 Photography Tips for Your Small Business
Incorporating new photos on your small business’s website or social media accounts can give you an upgraded look and help you engage your online audience. If your business is struggling to take product shots, photos for social media, headshots and other images, we have a few tips that can help you get started on your […]
Instagram Introduces A New Feature To Support Change
Instagram has introduced a new way to raise donations for causes – everything from COVID-19 aid to activism groups fighting for change. “We’ve seen a large wave of digital activism responding to the global conversation around racial justice,” said a spokesperson for Instagram. This week, the fastest-growing social media platform launched a personal fundraising function. […]
Best Practices for Keeping UTM Tags Organized
We’ve all been there: you diligently tag all of your campaign URLs so that when you go to review your data in Google Analytics, you know precisely where every session and conversion came from. Only, when the time comes to assess the fruits of your labor, your UTM tags aren’t nearly as self-explanatory or descriptive […]
How to Use Video to Connect With Your Audience
Video is an engaging form of content that can display a lot of information within a short time span. As the dependency on easily digestible content grows, video is becoming more important on platforms like social media and websites. Using video for your business can be a great advantage for a few reasons. It creates […]
In the News: Snapchat, Facebook and LinkedIn Test New Options to Help Businesses Better Engage With Their Target Audience
In the current climate, it seems as if the whole world has gone online! Not only are businesses working to step up their digital marketing game, but the online platforms have responded – rushing to roll out new tools that help marketers succeed. Snapchat Tests Brand Profiles Snapchat announced a new closed beta launch of […]
How Instagram’s New ‘Pinned Comments’ Feature Can Help You Answer FAQs
While almost every business has a section on its website dedicated to Frequently Asked Questions, there is no guarantee your customers will go to your website for an answer. In many cases, consumers look for answers on social media and when they do, it’s important to have an organized response waiting. This is why Instagram’s […]
How to Network and Generate Leads on LinkedIn
LinkedIn has seen a 55% year-over-year increase in conversations worldwide since March 2019. The professional networking platform allows people to connect with coworkers and other professionals and has seen a rise in comments, posts and content creation in the last year. Your business now has the opportunity to reach a growing audience on LinkedIn, with […]
How YouTube Is Fostering More Inclusive Content
As hundreds of big-name companies like Coca-Cola, Ford and Lego continue to boycott Facebook advertising this month, it’s left businesses across the globe questioning whether they’re doing their part to help curb hate speech and misinformation. The “Stop Hate for Profit” campaign was launched in the month of July as a way to hold Facebook […]
