In the News: Instagram Cracksdown on Influencers That Don’t Disclose Commercial Partnerships; Facebook and Snapchat Add New Features
These days it’s all about transparency. In the news this week, Instagram works on uncovering Influencers that are not disclosing partnerships. Instagram Gets Strict on Disclosing Commercial Partnerships After a recent investigation by the UK Competition and Markets Authority, Instagram has decided to protect their users by ensuring that influencers disclose commercial relationships within […]
4 Reasons Businesses Fail on Social Media
It’s not uncommon for businesses to feel like their efforts on social media are failing and their money is quickly disappearing. It can be especially frustrating for small companies that understand the potential for this style of marketing and are willing to invest but just can’t seem to get the formula right. When you see […]
Finding Your Law Firm’s Brand Voice
Each law firm and its lawyers have a different personality and expertise, and before you create messaging for your brand online — through your website, social media, ads, and more — you need to determine what your brand is, and what your tone of voice should sound like. This decision may seem intimidating, but […]
In the News: YouTube Monitors Comments, Instagram Releases New Features, and Facebook Removes Its 28-day Attribution Window Option For Facebook Ads
In the news this week, YouTube, Instagram, and Facebook have been making some major moves! From keeping a closer eye on the behaviors on their platforms to adding new features, there is a lot going on! YouTube Tests Features for Comments YouTube is testing two new features designed to address potentially harmful comments. The first […]
3 Ways to Switch Up Your Beauty Brand’s Content
Beauty brands are constantly changing by updating products or introducing a new beauty line. Keeping your followers excited about your products is necessary to ensure your social channels stay active and relevant. If you’re worried about your content becoming stagnant, try introducing your products in a different light. Get inspired by a few ideas below […]
Retargeting Strategies for Law Firm Marketing
Finding a new client can cost five times as much as keeping an existing client. While this statistic is often applied to product-based businesses, it also applies to lawyers and law firms. Law firms can use retargeting strategies to offer new services to prospective clients, and as they develop these relationships more, they can get […]
Create Website CTAs That Convert With These Five Tips
There’s a lot to think about when you set out to design or update your website. Web design is a large part of creating a successful website, but there are other factors to consider when building a site that converts. Perhaps one of the most obvious but easily overlooked factors is how you construct your […]
What is Newsjacking and When Is it Right for Your Brand?
Newsjacking is a tactic of using current trends to interject a brand into a breaking news conversation. Ideally it aligns your company with a real-time current event and generates a high level of media coverage and social engagement for the business. Right now there seems to be a few different threads of big headlines in […]
5 Components That Make A Successful Marketing Campaign
Digital marketing can bring in the awareness, traffic, or leads that you want your business to drive in. When you have a clear goal in mind for a new offering, the next natural step is to begin planning how you will make that outcome happen. It’s important to note that campaigns are not a one-size-fits-all […]
In the News: Twitter Kickstarts Their Voice Tweets Back Up, Facebook Creates New Features For Groups, and Pinterest Adds Ad Slots
While we undergo changes in our personal lives, platforms such as Twitter, Facebook, and Instagram have been working on making their own changes. We share what changes these platforms have made in the news this week. Twitter Brings Back Voice Tweets Although voice tweets were not as effective in the past, Twitter has added new […]