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Google Shopping + Google Marketing Live 2022 If you run e-commerce and you have products in Google Shopping, you probably look forward with anticipation each year to Google Marketing Live, where the company announces new innovations in the platform.    … Read More

Social media marketing is a great way to begin to build relationships with your new customers. Platforms like Facebook and Instagram can also facilitate relationships with your current customers and continue to build loyalty. With your efforts on these channels, … Read More

Social media marketing is more than just posting a selfie on Instagram. When using the right strategy, you can help your business reach out to new customers, gain insight from your current customers, and increase your overall brand exposure. Here … Read More

Narrative journalism is becoming an increasingly more popular and important form of storytelling, and many brands are incorporating journalistic stylings into their marketing strategies. Brand journalism stands in that gap, providing both internal teams and external customers with social, emotional, … Read More

The Covid-19 Pandemic has accelerated the growth of the digital sphere. It was a rocky start (you’re on mute!), but with time, the world started to adapt to this new norm. Back in October of 2021, Mark Zuckerberg introduced Facebook’s … Read More

On May 23, KWSM celebrated the 6-Year Workiversary of Senior Digital Marketing Strategist Taylor Lizura, who serves as the agency’s Manager of Content, Advertising, and Training.    Last year, on her 5-Year workiversary, the agency declared May 23 to forever … Read More

Your message is important. Getting it to the right people on the right channel can help you build a loyal community online. These strong relationships, if cared for, will turn shoppers into your biggest supporters! Here are several ways to … Read More

Linkedin is a social networking platform that can be effective to businesses wanting to reach long term goals such as lead generation, brand awareness, and engagement. Let’s discuss how to network with impact to reach your business goals.    Stay … Read More

Due to the online landscape constantly changing, especially in the world of marketing, deciding which social media platforms to use to promote your business can be difficult. Trends come and go and even certain social media platforms have a shelf … Read More

May 19 is Global Accessibility Awareness Day (GAAD). As the world increasingly moves into the digital space for common everyday necessities, those that work in the digital space, including web designers and marketers, value the importance of web accessibility. In … Read More