How To Improve Your Teleprompter Skills for Video

Have you ever wanted to up your video skills? Coming across comfortably on camera is not easy, but with a little patience, a lot of practice and the help of technology it’s possible for almost anyone. One of the tools that makes delivering your message on screen a little simpler is the teleprompter. It’s essentially […]

All Businesses Want For Christmas Is Optimized Google Ads Keywords

Whatever your business or industry, Google Ads can be highly effective when used strategically for growing website traffic and generating leads. But what happens when your ads aren’t generating leads?  There are several factors that must work cooperatively in order to achieve success with Google Ads; from the quality of your landing page, ad type, […]

4 Ways to Refresh Your Marketing In The New Year

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A new year often feels like a new page – a time to reflect on the past and plan for an even better future. As we look toward 2021, this feeling of renewal can be applied to your business and marketing strategies. If you’re feeling like it’s time for some change, here are 4 ways […]

3 Benefits of Implementing Email Drip Campaigns

Email marketing is a great channel for getting in front of your audience, no matter where they are. Emails get your brand’s message across and enhance your visibility with people who want to know more about you. One way to continuously keep you at the top of your prospects’ inbox is to implement an email […]

How to Set Up Your Listing on “Google My Business”

How to Set Up Your Listing on “Google My Business”

Creating a company listing on Google My Business gives business owners the ability to curate and verify information about their business. This can include location, contact information, hours of operation, a website link, or anything you’d like to share with your audience.  Why Every Company Needs a Listing on “Google My Business” Setting up a […]

Guide to Influencer Marketing for Business Owners

Guide to Influencer Marketing for Business Owners

Influencer marketing is a popular strategy that many businesses use to promote their services and products. In a nutshell, influencer marketing is a mutually beneficial partnership between a brand and a third party. In exchange for goods, services, or monetary fees, the influencer will promote a brand to their own, loyal audience. Although this type […]

5 Ways To Improve the Content You Share on Social Media

Social media gives you the opportunity to establish yourself as a thought leader in your industry. While consistency is important, blindly posting without a marketing strategy isn’t optimal for extending your reach and growing your audience.  Below are 5 questions you should consider asking yourself as you promote your business on social media:    1. […]

WordPress 5.6 “Simone”: Noteworthy New Features & Upgrades

WordPress’s last major release for 2020 – WordPress 5.6 – was made available last week. Named after the legendary singer and activist, Nina Simone, the release came with a host of new features and improvements plus a brand new default WordPress theme. Here are some of the most exciting new features in WordPress 5.6. New Default Theme: […]

Why Keywords Are Important On Social Media

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While every social media platform is different, optimizing your posts for keywords is important on almost every single one. People often search for content or information through keywords, and understanding how to choose and present your keywords to attract your target audience is essential for success. Here’s a breakdown of why keywords are important and […]

Why Every Company Needs a Listing on “Google My Business”

Why Every Company Needs a Listing on “Google My Business”

While most business owners understand the importance of showing up on Google, many are unfamiliar with the tools and strategies necessary to maximize their business’ presence on the search engine. In order for your company to take full advantage of Google’s potential, you must use YouTube and Google My Business to extend your reach and […]

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