17-Year-Old Builds App to Prevent TV Spoilers on Twitter

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the curent issues and trends so that your social media presence stays relevant. Using social media is one […]

Bootcamp: Learn Social Media in 4 Weeks!

GET YOUR SOCIAL MEDIA IN SHAPE FOR SUMMER! Social Media Bootcamp is June 7, 14, 21 & 28 from 9am – 12pm at the KWSM office in Aliso Viejo. For more information, visit our Workshops page. Register now for Social Media Bootcamp and reserve your place. See you there!          

Can Social Media Save JCPenney?

Does social media work? Here’s a success story from a popular national retailer. Recently, JCPenney revamped its brand, ousting its outdated department store “sales and coupons” strategies and launching an entire makeover emphasizing low prices and modern and hip clothing lines. I don’t remember the last time I stepped into a JCPenney store, and there’s a […]

Instagram for the Little Guys : Using Instagram to Promote Small Businesses

Contrary to popular belief Instagram is not a hipster unit of measurement, but a social media channel that harbors a one hundred million strong user base. However, since Instagram is all about visuals, many small businesses tend to neglect this channel because they feel that their business isn’t visually interesting or doesn’t have enough brand […]

5 Mistakes Companies Make on Facebook

Sometimes, it’s knowing what not to do that is helpful.  By avoiding these 5 common mistakes on Facebook, you’ll have a better chance at engaging with your current fans and attracting new fans as well.   Not Deleting the Link Did you know that once the preview of the link shows up below your post, […]

Twitter hires Morgan Stanley banker with IPO, M&A background

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the curent issues and trends so that your social media presence stays relevant. Using social media is one […]

LinkedIn Launches Media Feature

Great news! On May 1, 2013 LinkedIn joined the visual trend and released a feature that now allows users to upload photos, videos, and documents to better tell their story. “Don’t say it, Display it” appears to be the current LinkedIn motto, according to project manager Udi Milo. We like it! This is a fantastic […]

How to Make Awesome Photo Content

You’ve heard us say it again and again: Visual content is king. Who doesn’t like seeing a beautiful photo or a cleverly designed infographic? The fact is, in a Facebook feed, a picture will always catch more eyes than a simple text status update. So you’ve got your camera leashed to your wrist and you’re […]

Haters and Hecklers: Responding to Negative Commentary on Social Media

Remember Statler and Waldorf from the Muppet Show? They were the old guys who always had something negative to say about whatever was going on. As hilarious as they are as Muppets, real-life haters and hecklers can be difficult to deal with – especially on a forum as public as social media. Before typing out […]

Creating an Online Network

Everyone wants to get more fans, followers, subscribers and connections for their business.   How do you do that?  The key is to start small, and grow from there.  Here’s how to take the first step toward growing your online network. Identify your offline network, and create it online. It’s a pretty simple concept; yet very […]

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