Agency Life

Many underestimate the power of the #hashtag.    Social media users use hashtags to either discover new content from like-minded people or to have their own content more discoverable.  For businesses, hashtags can get you in front of the right … Read More

It’s the case of the missing following feed.    No, you weren’t the only one to notice that earlier this week, Instagram removed the Following Activity tab without warning, changing the way we “Instagram stalk” forever. This week on the … Read More

It doesn’t matter whether your business sells products or offers a service, your customers and clients need to understand what you offer and why. While your website may have product or service pages, blogs offer a deeper dive into the … Read More

When you search for the core values of KWSM, the first definition you will find is creative.  Creativity is the secret sauce behind so much of the magic that our team brings to our clients. Telling one client’s story as … Read More

Email is an integral part of daily life. By 2022, the amount of global email users is expected to reach 4.3 billion users. That is half of the world’s population. Customers want to hear from you; so it’s important that … Read More

This week, Facebook and Instagram take small steps to make big changes while YouTube trusts users to censor content themselves. Facebook Hides Like Count In early September, there were rumors that Facebook may start hiding the like count to make … Read More

We see them all the time as we scroll through our newsfeed on Facebook, but have you ever wondered how Facebook ads really work? They can be intimidating for many businesses, but there are several reasons why they can help … Read More

The future is mobile. You might even be reading this on your phone right now! The truth is that adults spend nearly three hours of their day on their phone, and that’s just the average. If your website isn’t mobile-friendly, … Read More

When you search the word loyal, you can’t find a definition that doesn’t have a dog in the example. At KWSM, we love our loyal office dogs, but being loyal as an employee is a core value our team members’ … Read More

Most of us have one goal in mind when it comes to our business and social media: maximum engagement. We want our customers to engage and value our content. It’s easier said than done, but the best way to increase … Read More