Effective Marketing Alternatives for Businesses During the COVID-19 Pandemic
With the widespread coronavirus outbreak sweeping the globe, the impact of this pandemic is not only affecting the health of billions of people but also the viability of many businesses. As the push for social distancing increases, we’ve seen the cancellation of trade shows, networking events, and other business events where large groups would typically […]
In The News: Facebook Tests VR Social Platform, YouTube Adjusts Ads Ban on Coronavirus Videos, and Twitter Expands Hate Speech Policies
Virtual conversations may be the staple in the near future. This week, social media platforms are taking a turn into virtual reality and implementing quality and truthful online discussions. Facebook’s new Horizons VR platform may be the new hangout spot, while YouTube and Twitter make efforts to keep conversations going in light of the coronavirus […]
How to Run an Ad on Pinterest
Advertising on Pinterest works well for many brands. The platform itself is built on inspiration. Giving users the option to purchase what they see is a no brainer. A large portion of pinners even say content from brands is more useful than other types of content on the platform. Thinking about running Pinterest ads but […]
How To Craft A Landing Page That Converts
This year, KWSM launched its very own internal mentorship program where team members have the opportunity to mentor or be a mentee for a particular area of digital marketing. For this inaugural go round, I chose to be a student of web development, with a focus on creating a high-converting landing page. I have a […]
KWSM Mentorship Program: Designing Landing Pages That Convert
At KWSM, we have a mentorship program that allows team members to learn from each other. I was paired up with Princess Ruff, a Digital Marketing Strategist at KWSM Atlanta, who wanted to learn about how to make website landing pages that convert. As her mentor, I took the skills and experience of our team […]
In the News: Twitter Introduces Fleets Feature, Instagram Borrows from TikTok, and Facebook Updates Messenger for iOS
While most marketing is meant to make a long-term impression, Twitter is introducing a concept that feels a bit Snapchatty. Meanwhile, Instagram may be finding inspiration in another platform, and Facebook gives Messenger a back-end facelift. Here are this week’s trending stories in social media. Twitter Introduces the Fleets Feature Twitter is joining the […]
How Often Should I Tweet?
Whether you’re new to social media or a seasoned veteran, you’ve probably asked yourself, “how often should I be tweeting?” It’s a common question many people ask. The truth is, it can vary. Some companies tweet five times a day, while others tweet 50 times a day. It’s all dependent on your audience and your […]
Analytics 101: How KWSM’s Web Project Manager Uses Google Analytics
No matter which role you have in your organization, there is going to be valuable information hidden inside of Google Analytics for you. At KWSM: a digital marketing agency, we usually have our Content Editors and Digital Marketing Strategists analyzing Google Analytics for our clients. Each month our clients receive a report that is filled […]
How to Get Started with Google Analytics
Your website is great for getting information about your business to your audience, but did you know that you can track more than just how many people are visiting your website? Through Google Analytics (also referred to as “GA”), you can accumulate data that will allow you to get to know your audience even better. […]
3 Most Important Metrics to Track For Google Analytics Beginners
Google Analytics is widely used among businesses and has often been hailed as the best, free tool to track website behavior. However, if you are not very familiar with website analytics, the platform can be quite daunting – it is full of jargon, has an overwhelming amount of data, and is difficult to understand. You […]
