In the News: Facebook Sees a Coronavirus Spike, Youtube Provides Users With Educational Resources, and Instagram Launches Video Chat Service
While the government encourages all of us to stay at home, many users are taking to social media for news, entertainment, and learning. You’ve likely turned to video chat service providers like Blue Jeans or Zoom. Facebook is experiencing a surge too. Meanwhile, Instagram enhances feed scrolling while social distancing, and YouTube is trying to […]
How to Write Tweets That Engage
Twitter can be a valuable social channel for your business. It’s a laid back approach to connecting with your audiences and having real conversations. However, the lifespan of a tweet is much shorter than a post on other social channels. This is why it’s so important to make every tweet count. Here are some tips […]
KWSM Mentorship Program: Mentoring on SEO
Here at KWSM, we have an in-house Mentorship Program. I had the privilege recently to mentor Senior Digital Marketing Strategist Layla Lameijer on SEO. Layla has shown a strong interest in SEO and this was a great opportunity to take a deep dive into the subject and teach her some skills she can use moving […]
How Do I Reoptimize My Blog Posts to Stay Relevant in 2020?
As we get deeper into the new year, do you ever find yourself looking back at all the new things you’ve learned and the changes in your industry? Perhaps, as a savvy thought leader, you chose to document all your tips and tricks in various blog posts on your website along the way. And, you […]
What KWSM CEO Katie Wagner Taught Me About Leadership
While we hate to admit it, we live in a world where superheroes don’t exist. We can’t read minds, we don’t have superspeed, and even though we wish we could, we can’t just teleport to our next meeting. But not all heroes wear capes. And while we know the heroes in our lives don’t have […]
In the News: Coronavirus Dominates Social Media as Facebook Bug Blocks News Articles and YouTube Relies More on Technology as Employees Stay Home
The coronavirus is affecting businesses all over the country, and users are turning to social media for correct information and support. This is why we need these social media platforms to work properly now more than ever. Both Facebook and YouTube are working on improving their platforms during this crisis. Facebook Encounters Glitch and […]
When is the Best Time to Post on Social Media?
Everyone is always looking for the answer to the age-old question, “When is the Best Time to Post on Social Media?” Generally, people tend to be more active at common times in the morning and evening on popular social channels. However, a recent social report is showing a 2020 trend you should be aware of. […]
Email Marketing Mentorship: Coming Full Circle
I recently had the opportunity to serve as a mentor in KWSM’s internal Mentorship Program. This creative learning program is designed to build collaborative relationships while developing new skills. I was selected to mentor Content Editor Ivana Hermida from KWSM Orange County as she learned more about email marketing. The Role of the Mentor […]
COVID-19 Forces Businesses to Pivot Toward Digital Marketing
The coronavirus pandemic has created uncertainty within many businesses. At KWSM, we see most of these concerns through the lens of marketing. Some companies are concerned about whether they can survive the shutdown, and are trying to stage an immediate marketing push to bring in leads and revenue. Others are unsure about whether it’s OK […]
KWSM Mentorship Program: Email Marketing
As an agency, we pride ourselves in having a team of people who constantly want to learn and grow in our careers. In order to provide fresh ideas to our clients, we challenge ourselves to think outside of the box. Pushing the boundaries in this way can only be done by learning from each other. […]
