Benefits of Conversational Marketing

Benefits of Conversational Marketing

Conversations are a big part of our lives, and that includes how we purchase goods and services. While you may have everything your customers may need to know on your website, customers want a more personal approach. Conversational marketing puts each customer right where they should be, at the center. Conversational marketing can be played out […]

How to Nurture Online Leads with Email Drips

How to Nurture Online Leads with Email Drips

Email marketing is an effective way to drive traffic back to your website, build relationships with your audience, and showcase your industry expertise. Email drips are one main tactic many businesses use to facilitate and nurture conversations with customers and prospects. Drips are a series of emails sent out to your audience, with the goal […]

Are Google Reviews Important?

Google reviews are an essential part of SEO and must be a priority for your business. According to Moz, reviews are an important part of the E-A-T formula: Expertise, Authority, and Trustworthiness. The more reviews you gain the more your website can grow in those areas. There are many things to consider in your SEO strategy, […]

What Are Facebook Reels?

Facebook Reels

Everyone is talking about the newest social media addition, Facebook Reels. With the recent growth in popularity from TikTok, Facebook has been trying its hand in creating a similar video creation tool for its platform. As of September 29, 2021, Facebook Reels are live. Discover what features can benefit your business. Facebook Reels Top Features […]

Podcast Marketing for B2B marketing

Podcast Marketing for B2B marketing

Marketing to busy business professionals can be difficult, especially in the business-to-business market. The bad news is that fewer of them are looking at traditional advertisements. The good news is they still want to grow in their respective field, and one way they do this is by listening to podcasts.  Podcasts are a great way for […]

Company Culture: How to Best Portray it

 When potential customers visit your website for the first time, your company culture may very well influence their decision to purchase your product or service. The About Us, mission, and core values pages of your website are all indicators of how you conduct your business. When you think about how you want to portray your […]

How to Boost Twitter Engagement

How to Boost Twitter Engagement

Are you looking for new ways to boost your engagement on Twitter? Or looking for ways to better serve your audience via Twitter? Twitter is the most conversational social media platform, so it makes sense to lean into that, but how do you find the people to talk with?  There are a few ways to […]

Understanding Privacy Policy Gaps

Privacy Policy Gaps

Privacy policy gaps can leave your business susceptible to a lot of legal issues. Although many business owners aim to set their teams up for success, it can be difficult to know exactly what to include in your policy and how to be transparent about your data practices. We sat down with Jodi Daniels, Certified […]

Social Media Contests for Beginners

If you are looking for a new unique and exciting way to interact with your audience, you might want to consider running contests on social media. This method opens the door to establishing a deeper connection with your followers, as they have the opportunity to get something out of it. As a consumer, the possibility […]

Q & A with Social Media and Ads Bootcamp Instructor Meredith Ashburn

social media and ads digital marketing bootcamp instructor

Social Media and Ads is our third course in this fall’s Digital Marketing Bootcamp. This series of courses was built to help business owners like you get the most from your marketing. This Bootcamp class is co-led by KWSM Digital Marketing Strategist Meredith Ashburn. Meredith is a curious marketer who is fascinated by consumer behavior […]

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