2022 marketing tools

Brand trust may be more important than ever amid the global pandemic and the widespread feeling of uncertainty that accompanied it. Having a brand that people trust in a volatile economy is crucial, and this feeling of security protects the … Read More

Social media has completely changed the way people communicate and interact these days. But with so many people using social media, it is important to remember that you won’t always be everyone’s favorite. There is a line between feedback and … Read More

Has your company suddenly lacked impressions, engagement, and new followers on social media and you can’t figure out why it’s happening? You might be shadowbanned! What does it mean to be shadowbanned on Instagram, Facebook, or TikTok? Keep reading to … Read More

Over the past few years, using influencers for marketing both on social media and other digital platforms has become increasingly popular for brands, and this trend shows no signs of slowing down. In fact, from 2020 through 2021 alone influencer … Read More

Blogs are a large part of many small business owners’ marketing plans. Blogging helps businesses speak directly to their audience. Although many companies enjoy the idea of regular blogging, they don’t know how often they should be posting to their … Read More

At KWSM, we create opportunities for clients to bring in new business for their brands. For one client in particular, Contour Light, we help establish the Contour Light System as the highest quality red light therapy technology on the market … Read More

Live tweeting is a great way to keep your followers engaged and interested in what’ s going on around your brand. Sharing a play-by-play of an event or being part of one that is based around your brand lets anyone … Read More

During the recent Instagram Creator Week, Instagram made a major announcement: In the coming months, some accounts will be able to leverage new tools and profit with Instagram monetization.    This ability to profit off of the platform could be … Read More

At the end of 2020, there were over 30 million small businesses in the U.S. This number has continued to increase in 2021. Despite this boom in entrepreneurship, 50% of small businesses struggle to make it past their first year, … Read More

Influencers have quickly taken the world by storm. Oftentimes, these social media phenoms rapidly gain a loyal following and skyrocket to instant fame. Influencers started simply as creative and trendy personalities, but have since grown into brand ambassadors—and have become … Read More