Tips for Managing Your Business’ Reputation on Social Media
Social media is a great way to find new audiences and engage with your current customers. Effective use of social media involves much more than ads and promotions about your business. These days, customers look at a company’s social media accounts to get a feel for the type of values the business has. Building trust […]
How to Write Creative Instagram Captions
We’ve all experienced writer’s block, especially when it comes to the pressure of creating an engaging and exciting social media caption. Good captions, especially on Instagram, have the ability to add more context to the image you are sharing. This is important because it can increase the amount of engagement, click-throughs, and even visitors to […]
Why Your Brand Should Use Emojis
Emojis have been changing up the chatting game since 1997. Yes, you read that correctly: 1997! They have been a way of sharing emotions when communicating via text. It seems like there’s an emoji for any and every reaction. But some brands are not so sure about adding these fun characters to their branding. Don’t […]
How to Launch a Marketing Campaign that Gets Results
3.96 billion people are active on social media. This gives businesses a great advantage to reach their ideal customers through their marketing campaigns. Running social media marketing campaigns on top channels like Facebook, Twitter, LinkedIn, and even TikTok can help your business turn more users into loyal customers for less of your budget. But before […]
How to Use Instagram Story Highlights For Your Business
There are a variety of different ways to utilize Instagram to tell your brand’s story and reach new audiences. A great way to connect with followers and showcase a more personal side of your brand is through Instagram Stories. They are also a great way to drive engagement and to even showcase your products and […]
Creative Marketing Strategies for Orange County Businesses
Sunny and vibrant Orange County has finally opened back up again, just in time for the summer months. Here at KWSM’s Orange County office, we could not be more excited to get out and explore our home and favorite businesses once again. With the opportunity to operate in a normal capacity, many businesses are excited […]
The Importance of Consistency on Social Media
When representing your brand on social media, you must be consistent when it comes to sharing content. Your followers want to know what’s going on with your business and enjoy seeing timely updates. Therefore, consistency is key when it comes to representing your brand. It shows your customers that you are involved and engaged when […]
Easy SEO Tactics You Can Implement Today
SEO, or search engine optimization, should be a regular part of your website maintenance. Doing regular SEO on your business’s website will help it remain relevant in Google and other search engines’ search results. If you’re in need of a quick SEO tune-up on your website, here are some simple SEO tactics that you can […]
Best Practices for LinkedIn Stories
In 2020 LinkedIn launched LinkedIn stories. This is a mobile-only feature that allows you to upload stories, similar to Instagram or Facebook, which disappear after 24 hours. So how are companies using this feature to boost engagement with followers? Keep reading to learn best practices for LinkedIn stories. Keep it Professional LinkedIn shared their […]
New Privacy Protections Mean Big Changes for Email Marketing Strategies
Data privacy is a hot topic for many business owners, especially when it comes to their email marketing strategies. While consumers want more control over the information they release, businesses are finding it difficult to achieve their email marketing goals. Here’s how these privacy changes are affecting email marketing and what you can do to […]
