The Facebook Algorithm Changes for Election Day and Beyond

We’ve all seen the rise of misinformation, disinformation and “fake news” on social media during the pandemic, now that people get most of their information online while staying safely inside. After the scandal of Russian interference in the 2016 election and threats of violence during today’s 2020 Presidential Election, Facebook is working to combat this […]

KWSM Mentorship Program | Learning the Ropes in PR

What makes an agency great? Is it the quality of work produced? Or, maybe the size of the clients? Perhaps it all depends on how trendy the office space is…   While all of these factors can play a huge role in a company’s attractiveness, to me, what makes an agency great is how well […]

Facebook Prepares for the Election Year | Advertisers, Proceed With Caution

It wasn’t too long ago that I heard some of my friends say they were considering deleting their Facebook accounts to escape the political uproar taking place on their news feeds. The sheer volume of political ads and aggressive debates seemed to monopolize the platform, and to make matters worse, a substantial amount of the […]

Why Your Twitter Feed Will Look Different In The 2020 Election Year

As we get ready to ring in the new year, Twitter is making new rules that will affect our newsfeed. On the heels of the 2020 election, Twitter has banned the promotion of political ads from politicians and political parties. “Cause-based” ads will also be restricted and can not run until they’ve undergone a certification […]

Core Values at KWSM a digital marketing agency