Systems Down | Social Media Help Desk Episode 51

Nobody panic; Facebook and Instagram weren’t down forever, but during the eight hours last week the world lost access, it sure felt like it! This week on the Social Media Help Desk our panel is sitting down with host Katie Wagner to discuss the panic that arose during the Facebook outage, the SXSW festival, and how video should be used differently from channel to channel.

 

To kick things off, Content Editor, and one of our Atlanta team members, Audrey Wunderlich is filling us in on the key takeaways from this year’s SXSW festival. SXSW is an annual media festival held in Austin, Texas and is known for being a hub of some of the world’s greatest creatives and innovators. Audrey is breaking down everything we know about the event, from CNN’s “hot take” on the internet versus traditional media to the newest social media platform to hit the scene – Quibi!

 

They say 2018 was the year of video, but we’re here to tell you that is not changing any time soon. Next up, the team is laying out how to use video online and how that may differ from channel to channel.

 

Kim is taking over the last portion of our livestream to walk us through using hashtags on LinkedIn. Hashtags were born years ago on Twitter and have since made their way to every social media platform, including the professional networking site LinkedIn. Kim is explaining the dos and don’ts of the infamous #hashtag.

 

The Social Media Help Desk features KWSM team members as they discuss the trending news and topics from the social media world each week. You can catch up on any episode you may have missed on our YouTube channel here.

 

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.

 

Our team works as an extension of your team to carefully craft fully developed and expertly researched blog posts, landing pages, white papers, e-newsletters, and email drip campaigns that will keep your fans engaged.

 

CONTACT US to learn more about creating the results you’re looking for with an effective content marketing strategy.

Follow Taylor Lizura:
Taylor is a Senior Content Editor at KWSM. She is a passionate storyteller who gets excited about learning the language of the brands she works with. Taylor loves film, television and Twitter.