Growing a social media page organically can be very time-consuming, which makes it so important to spend your efforts where it will make the most impact. If you’re inexperienced and not sure where to start, keep reading to learn social media growth hacking for beginners.
Post Shareable Content
Posting content that people want to share is the easiest way to give your page exposure. Think about what resonates with your audience and create content that they find value in. This could include infographics, relevant entertainment/memes, inspirational content, tips and advice, or how-to videos.
Collaborate with influencers and other small businesses in order to cross-promote and reach new people. Influencers not only help your reach, but they provide shareable content to post on your social media. Collaborating with other small businesses to produce a giveaway is probably the most common and effective way to cross promote businesses. It’s important to maintain these relationships and continually reciprocate support.
Look for Opportunities for Engagement
Has someone tagged you in a post or photo? Did they DM you a question? Did they comment on your post? These are all opportunities for engagement! Engage in a timely manner and often! Your brand should make an effort to keep the conversation going and be your customers’ and influencers’ hype person. Make sure to acknowledge others whenever possible. Even commenting on pages of both brands’ and people in your community is a great way to get exposure. Let your audience know that you care about being a part of their community. This is one of the best growth hacks for social media!
Give Followers a Reason to Come Back to Your Page
If your page is solely used to sell products and services, then you give followers no reason to come back to your page. Reasons a person might come back to your page include new exciting releases, giveaways, community features, resources to learn, entertainment, and unique opportunities to be involved in the community. Make sure to post items like this weekly!
Utilize the Newest Social Media Features
Algorithms favor pages that use new social media features. Show your audience that you know how to produce innovative content and stay up to date with the latest in social media content practices.
57% of consumers will follow a brand to learn about new products or services while 47% will follow to stay up to date on company news.
Do you need help growing your social media page? CLICK HERE for a complimentary 30-minute digital marketing audit.