These days, just about every business can benefit from a social media campaign. Some may think that selling insurance and social media don’t go hand-in-hand, but you’d be surprised how much an online presence can boost business. There are plenty of consumers and referral partners on social media that you must get your business name in front of in order to make an impact in your industry.
Here are two social media channels you can leverage as an insurance professional:
For business professionals looking to connect, LinkedIn is the first stop. Create a unique company page and share from your individual profile to gain exposure on the channel. These post updates will show up in you’re the home feeds of your connections and anyone who has followed you company page. Find referral partners by using the Advance Search tool to target these individuals and connect with them. You can also connect with others in your industry so you stay abreast of current trends. LinkedIn is an excellent place to display your industry expertise. If your business regularly blogs or produces videos, be sure to share them on the channel.
Facebook is an effective channel to find groups of people interested in your specific industry and to build a relationship with them. It’s best to post at least two to three times a day to be effective. As with all social media channels, it’s important to have a consistent voice. Are you quirky and witty or smart and serious? Know what your brand is about and stick to that while you are posting. Make sure you create a Fan Page for your business. In the insurance industry, you’re most likely making phone calls and going to meetings with clients. You can share photos of these instances – granted you ask for permission from your client. Having a business BBQ day at your agency? Take some photos and share with your fans. They want to see that you not only take care of business but that you act as a team and have fun as well. Remember, the most effective Facebook pages aren’t constantly trying to sell products. Instead, they are the ones that have positioned themselves as the center of information.
For more social media information, find us on Facebook!