You can’t stay logged in to social media all day to get the latest updates, but it’s okay because we’ve done all the heavy lifting for you! This week a new fad took top priority on Facebook, Twitter debuted the same flubbed feature a fourth time, and Snapchat got swindled. Here’s a look at what you might’ve missed in social media news!
New Facebook Fad
Directly uploaded videos were once the cream of the crop on Facebook, but it appears that harvest is over and a new social media sensation is sprouting. In a blog post on Tuesday, Facebook officials announced they’re altering their algorithm to rank live videos higher in your News Feed. This new emphasis on live streaming videos debuted last year and became an instant sensation. “Now that more and more people are watching live videos, we are considering live videos as a new content type – different from normal videos – and learning how to rank them for people in News Feed. As a first step, we are making a small update to News Feed so that Facebook live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live,” the post says. Despite the announcement, Facebook claims that Pages won’t see significant changes after this update.
Moments Goes Down Under
Twitter Moments is getting a second shot at life abroad after a dull start here in the states. On Wednesday, the micro-blogging site debuted the latest feature to users in Australia. Officials say the tool is not intended for the faithful fan base that refreshes their feed every few hours. Moments is meant, they say, for the meek users who only occasionally login to their accounts and want to see the most important things they might’ve missed since their last session. Australia is now the fourth market to receive Moments after the U.S., U.K, and Brazil.
Snapchat Gets Swindled
The popular photo vanishing app is apparently good at getting rid of your pictures and terrible at protecting employee information. In a recent blog post, Snapchat apologized for an “isolated phishing scam” that got a hold of sensitive payroll data. Apparently, a scammer managed to impersonate the company CEO and fooled employees into turning over the information without hacking the system. Snapchat says the FBI has been contacted and any affected employees will be compensated with two years of identity theft insurance.
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