Sharing Video Content on Social Media

Photo: @skyride_weddings
Photo: @skyride_weddings

So you created a video for your business and you’ve uploaded it to YouTube – great! Now what? You’re not quite done. Although YouTube is the giant of online video archives, it’s important to share your video on all of your social channels to increase the views of that video and support your overall online presence.

According to the New York Times, since June, Facebook, which has about 1.3 billion monthly users worldwide and has served up an average of a billion video views a day with two-thirds of them on mobile devices. About 100 million new videos are uploaded every month. While that is a small fraction of YouTube’s traffic, it is up significantly from just a few months ago.

Think about it: when you’re scrolling through your Facebook, Twitter or LinkedIn feed, what stands out at you more – a few lines of text or a video with a play button? A user is more likely to choose the latter because they want to feel something for your business. If you’re already creating videos that are telling your business’ story, posting that video on other social media channels will create a deeper relationship with your audience.

Not only is video content more appealing to social media users, it is more likely to be shared by users, too. According to a study in 2013, 92 percent of mobile video viewers share videos with others.

In fact, video content has become so popular, Instagram jumped on board about a year ago to include the option of posting videos for their users.

Creating video content is a big step in developing a greater online presence – just don’t forget to share it on all your channels to get the most out of it!

For more social media information, find us on Facebook!

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KWSM is a digital marketing agency made up of brand journalists. We specialize branding, positioning and ongoing marketing execution in order to generate leads. Our offices are located in Orange County, CA, San Diego, CA, Las Vegas, NV and Atlanta, GA, but we serve clients all over the country. Read More