With 2019 upon us, you are likely looking at your marketing goals for the upcoming year. While some may be apprehensive about their marketing calendar, we like to think you’d be excited at the prospects of meeting a new audience.
As we head into 2019, it’s important to be familiar with these trends in social media:
Content on social media can be easily refined to appear to be something it’s not. Therefore, it’s important to create genuine content from your brand. The best way to connect with your audience is to curate and create content they not only like but may have created themselves. Posting content made directly from your consumers puts your fans in the spotlight; allowing them to tell your brand story for you. User-generated content is beneficial on both ends of the deal; your audience receives validation from your brand, while your brand builds credibility.
Regardless of which social media channels your brand is using, visuals are extremely important. In order to catch the eyes of your targeted audience, you need more than just photos with text. Unlike photos, search engines such as Google prioritize videos over regular posts. In fact, video posts on Facebook have 135% greater organic reach than photo posts. Implementing video into your content is a great way to improve SEO while marketing to your users in a unique way.
As video is quickly gaining traction in all areas of social media; live video has been the most prominent way of using this type of content. If you are going to be posting videos as content, take it a step further and try streaming live. Live video gives your users complete transparency on how your brand interacts with its audience, as it allows consumers to interact in real time. As live streaming gains popularity on platforms such as Facebook and Instagram, now is the best time for businesses to take advantage and show authenticity to their audience.
When creating a digital marketing plan for your social media pages, it is important to recognize upcoming trends and changes that will boost your online presence. If you find yourself not having enough time, learn how KWSM can help you manage your accounts.
KWSM has an in-house video team that will help give your brand a human face and generates the results you’ve been looking for.
CONTACT US for a complimentary brainstorming session on how to add video to your website or digital marketing strategy.