Gotcha. There is no “new” Facebook. It’s still the same platform you know and love. What’s really new is the way you use it. Like, comment, share, it’s all the same – but in 2017, you have to beat the algorithm to win the game. These secrets for success will make you an expert on the modern Facebook.
Ask any Facebook marketer, and they will tell you the same thing. Live-streaming? You’ve got to do it. In 2017, Facebook chose to place a huge emphasis on its live-streaming capabilities, making it more important than ever to go live. Sure, live-streaming has its difficulties. With Facebook Live, there’s less room for error since your stream will be broadcast to your entire audience, so pay attention to the details. Make sure you have a plan in place for your video and that you’ve prepared for things like sound quality, lighting, etc. The best part? Facebook will send a notification to all of your followers letting them know that you are now live. Facebook Live allows you to be candid and authentic with your audience. Take advantage of its importance and utilize it as a part of your marketing strategy.
Embrace the Engagement
With the new algorithm, Facebook has created a method to show users exactly what it thinks they to see. On your personal feed, you’ll notice that the accounts that you interact with most, you consistently see. If you want your audience to see the posts you are sharing, you need to make them engage. Ask questions, post creative content, and encourage your following to like, comment, and share as often as they can. This will remind Facebook that they are interested in your posts and will increase the overall reach of your content.
Keep Them on Their Toes
Facebook gets bored; you need to entertain it. If you are consistently posting the same types of content, Facebook will slowly begin to decrease your reach. There are more than a handful of ways to put out content on Facebook, use them all. The more you mix up your posts with different photos, videos, livestreams, etc., the more Facebook will reward you. They want to see that you are taking advantage of all that the platform has to offer. By keeping them on their toes, you’ll remain on their good list, and on the feeds of your audience.
As Taylor Swift said, the old Facebook can’t come to the phone right now. Why? Because it’s dead. The truth is, Facebook and its algorithm will always be changing. By staying on top of the current trends, you’ll be able to make the most out of your marketing efforts. To stay up to date on all recent social media news, subscribe to receive our newsletter here.