San Diego is the second largest city in California. With lots of booming businesses, standing out can be a challenge. However, it’s important to remember how to reach your local audience and engage in your immediate community through social media. When done successfully, these tactics can help new customers find San Diego businesses and boost engagement on social media posts.
Get on My Google Businesses
When doing a local Google search, it’s extremely beneficial to have a My Google Business account. This account can show up at the top of an organic local search. When these profiles contain many positive reviews, your business gains more credibility and can attract more new customers. Sign up for your account today, post regularly, and encourage reviews when possible.
Utilize Geo-Tagging and Local Hashtags
Geo-tagging locations in San Diego when possible lets locals know that your business is part of their community. Geo-tagging actions can include anything from geo-tagging your business to a local happy hour spot for a team outing. The same goes for hashtags. Are there trending local hashtags that are relevant to your posts? Make sure to use them so your San Diego business has a better chance of being discovered by locals.
Showcase Local Involvement
Is your San Diego business vending at a local event like ComicCon? Are you donating to a local charity? Or perhaps your mascot Pudge the Pug is being featured at the ArtWalk at Liberty Station? Showcase your company’s involvement in local events. Post about it on your Instagram Stories using tags, hashtags, and geo-tags in order to be featured on the discover page.
Cross-Promote with San Diego Businesses and Influencers
Look for opportunities to collaborate with local businesses. Many breweries in San Diego will collaborate with other breweries to cross-promote their businesses through a unique draft on tap. Other local businesses will team up to promote social media giveaways that involve products or services that you can win from both businesses. Teaming up with local influencers can also boost the visibility of your business in San Diego. Making good relationships with local businesses and influencers can be the foundation of many good collaborations to come!
Get creative and try out these tactics the next time you post. It’s time to show your city that you take pride in being a San Diego small business!
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