Proofread Your Content!

Earlier this week we talked about the importance of blogging for your company and its distinct role in social media. If done consistently and properly, blogging is a great tool for garnering visibility for your brand or website.  Blogs allow you, the company, to create and publish your own search-friendly content on the Internet, establish credibility in your field and become a thought-leader in your industry.

Sure, you can build credibility with a blog, you can also destroy it pretty quickly if you don’t proofread your material. What are your spelling and grammatical mistakes saying about you, or even your company?  I don’t know about you, but when I see someone who can’t differentiate their “there, they’re and theirs”, I start to secretly judge them.  And then I begin to slowly pull away from whatever I was reading, because really, if the author doesn’t know the difference between your and you’re, what else does he not know?

Okay, so that might be a little extreme, and admittedly I am a bit more scrutinizing when it comes to grammar. But the point is that you should always proofread your blogs and social media content; If you have invested all that time and work already, don’t let one spelling error ruin it for you.

Follow Katie Wagner:
Katie is the President of KWSM. Before opening the agency, she spent more than 15 years as a journalist, working for CBS, ABC, Fox, CNN and National Public Radio. Katie works with clients across the country and is a popular public speaker..