Can you smell what Pinterest is cooking?
The social giant has now joined the social media slugfest for a video show down after announcing a new “Auto Play” feature. Meanwhile, Instagram is giving businesses new ways to link users to product pages with embedded links within direct messages, and Facebook is making viewability and metrics crystal clear with a new detailed three-step approach and more in this week’s social media trends.
Instagram Links Coming to an Inbox Near You
It’s no secret that embedded links within Instagram have never been a strong point for the photo and video sharing platform.
Fortunately, that’s all about to change thanks to a new clickable link feature within direct messages that will allow easier direct link clicking for users. Links embedded into messages will now be shown as clickable auto-preview within the thread.
Social Tip: Update your call to actions from “Click on link in bio” to “Click on link in bio or DM for Link” to give your followers a new way to easily access your website in one simple click.
Facebook Getting Crystal Clear With Viewability and Metrics
There’s nothing worse than executing a well thought out social campaign on Facebook, only to have to spend just as much time studying the analytics data as you took to craft the campaign in the first place.
After a series of high-profile measurement errors and a reported over-inflation of video analytics, Facebook is taking drastic steps to ensure marketers just like you are not left in the dark.
In an effort to be more transparent, Facebook will undergo an audit via the Media Ratings Council followed by new buying options for advertisers that are approved by the MRC and meet their viewability guidelines.
Pinterest To Introduce Auto Play Video
Pinterest is gearing up to give Facebook, Instagram, and Twitter a run for their money with its newest auto play video features.
The popular pinning platform will now enable all videos within users feeds to automatically play, a move that would ultimately result in cheaper video ads based on impressions.
In addition, Pinterest will now show videos and video ads within search results and in related recommendations. If you have yet to incorporate Pinterest into your social campaign strategy, there’s never been a better time than now.Pintertest Video Headed To A Timeline Near You. Here's What You Need To Know! Click To Tweet