Picture Perfect | 3 Reasons You Should Have a Professional Headshot

You invest in your business, training for your employees, technology for your departments, but as the face of your company, are you investing in a professional headshot? If you strive to be seen as a leader in your industry, your image should reflect your capabilities as an expert. 3 reasons why you should be investing in a professional headshot.

Professionalism is Everything

As a business owner, you are not only representing yourself, but you are representing your company. A professional headshot shows potential customers, future employees, and other industry colleagues that you are dedicated to your business and the way it is perceived by the world. Before you ever meet in person, others establish an impression of you based off of your headshot. Make sure you give them that good first impression of who you are in the professional world.

You’ll Always Need It

Once you have a professional headshot, you’ll be surprised how many ways in comes in handy! Your headshot can be displayed on your company website for potential clients or customers to view, as your LinkedIn photograph where you will be networking with other business professionals, when you are speaking at an event or if you are featured in an industry-related article. You will often be asked to put a face to your name, and by having a professional headshot ready to go, you’ll always be represented properly.

A Picture Says a Thousand Words

It is common knowledge that people are more likely to business with someone they know, like, and trust. By always having a professional headshot next to your name, others will start creating this relationship with you right out of the gate. Potential clients will be more inclined to work with you after seeing your face and creating trust immediately.

The investment you make in your professional headshot is nothing compared to the many ways you will utilize it. With a professional headshot, you’ll make every first impression count and are sure to see the benefits reflected in your business. Your company’s image is one of the most important things to protect. Learn more about the importance of brand voice on social media.

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Taylor is a Senior Content Editor at KWSM. She is a passionate storyteller who gets excited about learning the language of the brands she works with. Taylor loves film, television and Twitter.