If you’re a business owner in the OC, you’ve probably heard the news that Orange County has successfully made its way off California’s COVID-19 watch list. While not many have prior experience operating a business in a pandemic, we do know how fast things can change.
With this in mind, we can’t stress enough how important your digital marketing strategy is for your business during this trying year. In fact, if you visit our blog, you’ll find numerous posts written by our team members that really zero in on how crucial it is for businesses to have an effective online presence in 2020. You don’t need to completely reinvent the wheel, but it’s important to brainstorm ways to keep your customers and online audiences engaged.
We’ve gathered three steps you can take to ensure your business has a strong foundation to prepare for whatever the rest of 2020 has in store for you:
Audit Your Brand’s Messaging
You may have a cool product, a stellar service, and a great team behind you, but if your messaging doesn’t truly represent who you are and what you have to offer, how will your audience develop a genuine understanding of your business? You may need to set aside some time and read through your website and collateral to ensure that your business is properly represented in your messaging.
Get to Know Your Audiences
Who’s purchasing your product or service? Are you sure your messaging is truly catering to your audience? If you’re having a hard time driving leads through your marketing funnels, it may be because your target audience does not feel that your content relates to their wants and needs. Be sure to get to know your audiences to ensure that your messaging aligns with what motivates them.
Analyze Your Social Media
Once you get to know your audience, it’s time to audit your social media. Are your posts both properly representing your brand and catering to your target audience? Your branding and voice should be consistent across all platforms. This is relevant on all aspects of your social media channels, from your profile photos to every post that’s shared. Audiences look for consistency – it’s how we as consumers develop trust in the brands we are loyal to.
Does your Orange County business need help developing an effective marketing strategy during this transition?
At KWSM, we develop fully-customized brand messaging plans based on your unique needs. We’ve helped clients in all industries communicate with their customers.
Contact us to learn more about creating a marketing and messaging strategy for your business.