New But Not Always Improved | Social Media Help Desk Episode 42

Everyone is always looking for the next best thing. In the social media world, something new doesn’t necessarily mean it’s been improved! This week on the Social Media Help Desk, KWSM President Katie Wagner is sitting down with Content Editor Layla Lameijer and Web Designer/Developer Angie Smith to discuss the newest changes coming to your favorite social media channels in 2019, how to construct an effective call-to-action, and how to involve employees in your social media efforts.

 

To kick things off, Katie is leading the group in a discussion on platform “improvements” and whether these improvements are really benefiting the user experience online. The three are discussing Twitter’s new desktop layout rolling out this year, Instagram’s new photo sharing feature, and Google’s first move towards entering the e-commerce retailer space.

 

Katie is then handing things off to Angie, who walks us through the customer experience online and how to evaluate what action you want your audience to take when clicking to your site. She’s explaining our call-to-action (CTA) techniques, and what you can do to construct an effective CTA.

 

Then Layla is breaking down how to best involve your employees in your company’s social media effort. What are the benefits of this inclusivity and how you can utilize this strategy to reach our digital marketing goals?

 

2019 is off to a great start with some exciting things to come! Be sure to follow us on Facebook and join us every Tuesday at 12:30 PM PST to tune in to the Social Media Help Desk LIVE.

 

Social media has a 100% higher lead-to-close rate than outbound marketing.

Do you need to start marketing your company on social media, but aren’t sure how to get started? Join us for our first Social Media Bootcamp of the year starting February 1st.

 

CLICK HERE for more information.

 

 

Follow Taylor Lizura:
Taylor is a Senior Content Editor at KWSM. She is a passionate storyteller who gets excited about learning the language of the brands she works with. Taylor loves film, television and Twitter.