Last week, Facebook CEO Mark Zuckerberg unveiled the long awaited ‘Reactions’ button on Facebook posts! And while it may not be the ‘dislike’ button desired by Internet trolls everywhere, this new feature allows users to express themselves unlike ever before. By hovering over the ‘Like’ button, users now have the option to choose between a variety of animated expressions including ‘Love,’ ‘Haha,’ ‘Wow,’ ‘Sad’ and ‘Angry,’ giving Facebook users the opportunity for a more expressive and responsive interaction with your brand.
Here’s how businesses can benefit from the use of Reactions:
Invite Your Followers To Use Reactions
Let your followers know about this new feature! Make them aware of how to use the button or ask them to share their opinions on the new feature – through a click or a comment! There is no better time than now, as users want to experiment and play with this new feature. By encouraging your followers to use Reactions, it will give them a better understanding of how best to use the tool, as well as increase your page’s overall engagement. It’s a win-win!
Learn About Your Followers’ Preferences
Businesses can use Reactions to gain a better understanding of their audience’s likes and dislikes. If you find users ‘Love’ your video posts, you now have incentive to post more videos. Conversely, if a post is receiving more ‘Anger’ than ‘Likes,’ you might stay away from posts of that nature in the future. By using Reactions as a research tool, you can gain insight into what best elicits a response from your audience. With this knowledge, you can better deliver tailored and relevant content to your fans.
Realize That All Reactions Are Good Reactions!
While certain Reactions might seem more negative than others, Facebook analytics will count all reactions as a ‘Like’ on your post. What does this mean? Even if a user reacts to your post with ‘Anger,’ your page’s overall engagement increases. Those users are also more likely to see similar posts from you in the future. This allows your followers to express how they feel, be it positive or negative, all the while increasing your organic reach. Any reaction is a good reaction!
There’s no better time to engage your followers, so don’t be afraid to experiment with content that will elicit an emotional response. Discover what kind of content makes your audience say “WOW!” or tugs at their heartstrings. What can you do to inspire feelings of passion or make your audience break out in laughter? A little creativity goes a long way, and your business will reap the benefits of the increased engagement. The possibilities are endless!
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