We have all seen the impeccably timed trailer releases and highlight videos for Hollywood blockbusters. Marketing teams seem to have their strategies laid out and ironed to perfection for their target audiences. The scale of their efforts can be out of reach for small businesses, but the principles of their work can be used by anyone.
Here are a few ways your small business can imitate these video and marketing efforts without breaking the bank.
Timing
Timing is everything, but that is nothing new. Just like the soundtrack of a trailer or movie perfectly fits with each second of the film, your video should be well-timed through the editing process and in its planned release or post date.
Location, Location, Location
This slogan applies to real estate, movie sets, and digital marketing. Your company should consider where your audience will see a digital marketing campaign and where your products are in an online or physical store. With your audience in mind, you can personalize this content so that the video strikes a chord with the right consumers.
Embedded Marketing
Marketing placements or “embedded marketing” for products in movies can help with recognition and sales. This idea is not limited to movies but can apply to video posts on social media, commercials, websites, and more. By partnering with another brand or company, you can market each others’ products or services through videos on one another’s pages. Always make sure the logo is readable and facing the camera.
Influencers
Commercials often feature a celebrity in a new movie, and talk shows seem to host the stars coincidentally right before the big release. Similarly, your company can use influencers and fans of your business to get the message across in a compelling, more budget-friendly way. You should begin by looking at your followers who have even more reach than you. If someone may be able or willing to promote your brand, do not be afraid to reach out. The worst thing they can say is no.
There is a reason social platforms have ways to post creative content like photos and videos— they are engaging for viewers and draw attention. However, complex videos are not necessarily better. The most important parts of creating video content are keeping the heart of your message as the main focus of your campaign and ensuring that the videos are tailored to your target audience. These steps will help your brand gain recognition and keep consumers watching on the edge of their seats.
93% of brands got a new customer because of a video on social media.
Do you need help growing your audience through video content?
CONTACT US to learn more about adding video to your digital marketing strategy.
