Let Your Voice Be Heard: How A Podcast Can Bring Your Brand To Life

Photo Credit: @keylebarbosa

You know that feeling when you finally get to meet someone that you’ve always read about it and admired? You instantly feel more connected, and their personality is brought to life in a whole new way. This is because nothing beats human-to-human interactions; hearing their voice, how they speak, how they playfully banter. But in a world filled with billions of people that we can’t always meet in person, we can at least convey a similar experience with a podcast.


If it suits your business, here are four ways a podcast can bring your online presence alive in a whole new way:


Gives You An Opportunity For Unlimited Networking


By using the popular Q&A format, you’ll be able to invite other experts in similar fields onto your show. This provides your audience with new and different content/perspectives each time and allows them to hear you interacting with other people. When your guests promote your podcast on their social channels, your audience grows!


Creates Trust


The more people get to know you, the more they’ll trust you, and the more they’ll want to become a part of your community. We can all get a pretty good sense of a person based on what they write, but we get an even better sense when we hear them speak. When your audience listens to your tone, hears your passion, and how you interact with people, it gives them a much more intimate experience with your business. It’s like pulling the curtain back and revealing the mysterious Oz. You’ll be able to connect with your audience on a more personal level and make them feel like they know you.


Easily Consumed


Whether someone is on their way to work or work out, listening to podcasts is as easy as listening to music. Unlike videos or photos, they don’t hav

e to stop what they’re doing to pay attention to your content. They can easily keep working, cleaning, or jogging while consuming your content. This way, you become a part of their lives and enhance their experiences rather than hinder them.


Simple To Produce


The best way to do anything is to jump in. Recording a podcast can be as simple and cost-efficient as it needs to be. Don’t over think it and convince yourself that you have to have expensive recording equipment in order to get the job done. There are plenty of budget-friendly ways to create your own studio. Just remember that the single most important thing is making sure that your voice is audible.


Your brand is what you make it. Connect with people on a personal level and you’ll see your business come to life.


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KWSM is a digital marketing agency made up of brand journalists. We specialize branding, positioning and ongoing marketing execution in order to generate leads. Our offices are located in Orange County, CA, San Diego, CA, Las Vegas, NV and Atlanta, GA, but we serve clients all over the country. Read More