Meet Krystina Feucht
Marketing Solutions Manager
Krystina has more than 15 years of marketing experience, including owning her own agency for more than six years before joining the KWSM Team. She graduated Magna Cum Laude from San Diego State University, where she earned a degree in Business and Marketing.
Krystina has been deeply curious since she was a small child, and as an adult that curiosity developed into a passion for digital and physical marketing communication. Her mission is to understand the psychology of how we make decisions and how to make the marketing conversation more individualized and human. Krystina loves helping people and companies create communication strategies, content, and systems to grow their client base and deepen relationships with their existing clients and partners.
In her free time, Krystina likes to spend time with her husband and two young sons, sharing her love of adventure and silliness. She recharges through surfing, hiking, yoga and reading.
We create & execute
integrated digital marketing strategies that generate leads and sales.
Founded in 2010, KWSM is a team of brand journalists that helps law firms create relationships with their clients and prospects. We work with small and mid-sized firms that lack the manpower or expertise to run a digital marketing campaign in house. We also support larger firms who may have a full marketing department, but need additional direction with the digital part of their marketing strategy.
As professional storytellers, we help legal professionals express themselves through great content, authentic social media, effective online ads and compelling websites. We’ll ensure that your online presence accurately tells the story of your practice, and delivers the results you’re looking for.
Portfolio of Our Work
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Number 4 Hair Care wanted to increase online sales, and improve brand awareness with salons and stylists who could carry their products. We created a mix of custom and curated content that was both informative and aesthetically pleasing. This included how-to videos from leading stylists, product-focused photo shoots, new product launch campaigns, social posts across a variety of channels, and weekly blog posts. Our content has established Number 4 as a leader in the hair care industry and continues to drive website traffic, product sales, and overall community engagement with stylists.
RiverRock Real Estate Group wanted to bring their mission statement to life through a series of culture videos showcasing how the team lives the company’s ‘be exceptional’ brand value. We interviewed several team members about what makes RiverRock exceptional, and how they strive to exemplify the ‘be exceptional’ philosophy through their work. We also gathered footage around the office and at job sites and created more than a dozen stories showing the ‘be exceptional’ value in action. The finished videos are displayed on RiverRock’s website and social media channels, and act as a powerful reminder of the culture the firm has created and how it serves both their clients and the team.
Camino Federal Credit Union needed a new website with an updated look, more functionality, and a better user experience for members. We designed and built a new site that was clean and easy to use – while at the same time ensuring that it was ADA compliant and adhered to the standards of a highly-regulated industry. We redesigned the products and services pages to focus on conversion, and the new site is generating significant leads for products like auto loans. In addition, the percentage of members taking advantage of online banking has increased, since the new site provides a better online experience.
Visit the Camino website.
F45 Training Aliso Viejo was opening a new fitness studio and needed to attract members. We designed and implemented a 3-month pre-launch advertising campaign targeting Aliso Viejo residents who fit the desired demographics. We created a website landing page to collect sign-ups for a free 14-day trial membership, and drove traffic to the page using Facebook and Instagram ads. On the day of the grand opening, more than 150 people had registered! As our campaign continues, classes are filling up, with new members joining every day.
Meet the KWSM Leadership Team
Inc. Magazine Best Places to Work
Rated 96/100 in 2020
VP of Strategy
Dir of Operations