Influencers, Ads, and Instagram Spies! | Social Media Help Desk Episode 63

It’s an Instagram takeover during today’s Social Media Help Desk. This week our host Katie Wagner is back with content team members Taylor Glaze and Shawn Reynolds to discuss this week’s headlines. We’re looking at one of our favorite platforms – Instagram, how service-based business can benefit from Instagram, and how you can create content to stay present with the seasons.


How Well Does Instagram Know You? (00:32-08:12)

Our panel is kicking off this week’s episode by talking through the week’s trending headlines. This week, Instagram is front and center with topics on Influencer ads infiltrating your feed, the data Instagram gathers to determine the interests they use when targeting users, and captions for Instagram music videos.


Instagram for Service Businesses (08:16-19:15)

Many business owners feel like they should be taking advantage of the massive amounts of people using social media channels like Instagram, but those working in service-based businesses often feel confused as to how to use the channel to actually get business. Shawn is breaking down the best way to do this with tips all professional businesses should be using Instagram to reach more people.


Seasons Greetings (19:40-25:41)

Then, Taylor is heading up the conversation on content creation. Depending on the season, there are topics everyone is talking about online, and you should be too! Now that the sun is shining and summer is almost here, it’s time to start shifting your content strategy. Taylor is breaking down the dos and don’ts of creating content for summer and what your summer social strategy should look like.


With summer right around the corner, there’s no excuse to not have your latest campaigns up and running! Social media has a 100% higher lead-to-close rate than outbound marketing.

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

CLICK HERE to schedule a complimentary 30-minute digital marketing audit.

Follow Taylor David:
Taylor is the Director of Accounts at KWSM. She is a passionate storyteller who gets excited about learning the language of the brands she works with. Taylor loves film, television and Twitter.