In the News: Pinterest and LinkedIn Launch New Tools as TikTok Enters the Business World

We are living in a world that is constantly changing. Recently, many social media platforms have put effort into adapting to the new environment.In the News: Pinterest and LinkedIn Launch New Tools as TikTok Enters the Business World

Pinterest Launches Pinterest Premiere Video Ads

Did you know that Pinterest users are 2.6x more likely to make a purchase after viewing brand video content on the platform? With this data, Pinterest decided to launch Pinterest Premiere. This new feature gives advertisers the ability to purchase exclusive video placement in the home feed for a specific demographic, interest, or category for a designated time frame.

LinkedIn Adds Content Recommendation and Lead Gathering Options

LinkedIn has shared a few new tools to help brands boost their organic promotion efforts on the platform. Recently they added a “My Company” tab on LinkedIn company pages that provide “Recommend” and “Content Suggestions” listings. This enables businesses to facilitate direct sharing of relevant posts, and increase internal engagement with such among employees.

Another item that LinkedIn added is FREE  LinkedIn lead gen forms to business’ product page. According to LinkedIn, “Lead Gen Forms let you drive more high-quality leads through pre-filled forms populated with a member’s LinkedIn profile data. When a member clicks on one of your products, their LinkedIn profile information automatically populates an in-app form that they can submit instantly – without having to type in their info by hand.”

TikTok Unveils New TikTok for Business Profile

TikTok has now launched a new TikTok for Business profile in the app. With this new profile, users will be able to view platform marketing tips, usage insights and preview upcoming events to help advertisers make the most of the platform. The information that is shared is coming directly from TikTok’s internal experts based on the response data they’re seeing.

 

81% of organizations use social media publishing/analytics tools.

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