With the Stay at Home Order in effect, many platforms are giving businesses the tools they need to access their consumer base. Instagram is giving users access to direct messages on their desktop computers, and Pinterest is helping businesses simplify the buying process for customers. Meanwhile, Twitter handed information about their users over to their business partners.
Instagram Launches DMs on Desktop
Although Instagram has always had direct messages on their mobile app, the company never gave users access to them on desktop computers until now. With DMs accessible on desktop, businesses will now be able to DM influencers and other brands with ease. Individuals using the new desktop feature will be able to continue to start one-on-one and group chats, read and send messages, send photos, and react to responses. However, you will still not be able to video chat through Instagram, which is a feature you can now use through DMs on the mobile app.
Pinterest Provides Businesses With Shopping Tools
As a way to help support local businesses, Pinterest has made it easier for users to shop from Pins, both on boards, and from search.
- Shop from a board: When a user finds a board they are interested in, they will now see a ‘Shop’ tab that shows products that are either on their board or are inspired from it. Users will see a list of in-stock products based on what they’ve been saving.
- Shop from search: A new shop tab will appear in search to make shopping for in-stock products easier. You also are able to filter based on price and brand.
- Shop from Pins: To help make shopping easier, Pinterest created “shop similar,” a resource that allows users to see related in-stock products when they are searching.
Twitter Gives Business Partners Insights on Users
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