As users spend more time online, social media platforms are working on new tools they can launch to enhance the user experience. Facebook is working on a feature to animate still images on Facebook Stories. Instagram has provided advertisers with guidance during the pandemic while Google promotes its ad transparency.
Facebook Animates Still Images in Facebook Stories
Video is a great way to engage your audience and make your content more appealing, which is why Facebook is testing out a feature to turn your average images into a “video” by animating them in Facebook Stories. The four animations they are testing are: Bounce, Pan, Zoom In, and Zoom Out. With these modes, the user is able to alter the animation to their liking.
Instagram Creates a Marketing Guide for Advertisers
To help Advertisers navigate the marketing arena on Instagram during the pandemic, Instagram introduced a COVID-19 playbook. This guide for businesses not only gives advertisers tips on what users want to see, but it also shares the best tools to use to convey your message to your audience. To help get you started, Instagram gives users some pointers on what they should do and provides them with examples of others who have used the method for inspiration.
Google Requires Advertisers to Confirm Their Identity
To promote their ad transparency requirements, Google is now requiring that all advertisers provide official documentation confirming who they are and where they’re based. In addition to providing a government-issued ID and other key information, advertisers will also need to disclose who is paying for each ad. Advertisers will have thirty days from the time they are alerted to submit identification and then will be required to finish the verification program thirty days later.
After Google confirms the identification, they will create a disclosure panel on any ad they run showing the brand’s name and country of origin.
27% of internet users say that they find new products and brands through paid social ads.
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