Live tweeting is a great way to keep your followers engaged and interested in what’
s going on around your brand. Sharing a play-by-play of an event or being part of one that is based around your brand lets anyone interested who couldn’t attend feel like they are a part of what’s going on. Think of yourself as a live reporter, relaying every detail to your excited audience. Sharing live tweets is a fun way to break up your usual content and to open the conversation up between you and your brand’s followers.
Prepare for the Event
When live tweeting, it’s your job to keep up with the event and to provide constant updates for your followers. This requires quite a bit of preparation in order to go off without a hitch. You should always:
- Know exactly which accounts are participating or what the event is focusing on
- Have some tweets already drafted for the start of the event
- Have some premade graphics ready for the event
- Have a general idea of the schedule for the event, guests showing up, etc.
Live Tweet Reactions
You never know what can happen when live tweeting, so it is vital to be ready to go with the flow and organically react in real-time with your followers. Don’t be afraid to embrace the chaos of the event and share your reactions on social media. People want to know what you’re experiencing and to feel as if they are in conversation with you. Expect the unexpected when live tweeting and go with it! Your audience will appreciate your authenticity when it comes to sharing your feelings about the event.
Create a Hashtag
Creating a custom branded hashtag allows your audience to stay up to date with your live tweets easily. This also helps you to stay aware of all of the tweets being sent out regarding your tweets or the event you’re following. Incorporating a personalized hashtag when live tweeting can even help that topic start trending on Twitter, further inviting more and more people to your profile and brand page.
Always remember, live tweeting is a great way to increase awareness, raise engagement levels and open the conversation up to followers or others interested in the event or brand!
Did you know there are 500 million tweets sent each day. That’s 6,000 tweets every second.
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