How to Maximize Your Company’s Presence on Instagram

Photo credit: @hsyahiri_96

With more than 700 million users snapping vibrant selfies on Instagram, it’s no surprise that businesses are flocking to this visual social media platform to promote their products. From photo filters and emojis galore to the all-important hashtags, Instagram is winning over consumers through visual storytelling. Trying to determine which social media channels are the right fit for your business can be challenging. So, we have put together a colorful canvas of tips to make Instagram work for your business:

 

A Photo Is Worth a Thousand Words

One of the major features that make Instagram a popular social channel for businesses is its ability to showcase the elements of daily life in a visually captivating manner. This social channel provides both consumers and brands with a platform to share stories that impact lives with minimal to no words. One way that Instagram can play on the imagination is showing the customer how a product fits into their daily lives instead of telling them why. Lastly, using a lifestyle shot that shows a customer using your product is likely to engage your followers.

 

It’s All About The Buttons

Much like Pinterest and Facebook, Instagram has jumped on the button bandwagon. Shopping is now easier than ever for your social followers and only an Instagram ad away. From “Shop Now, “Buy Now” and “Learn More,” businesses can drive traffic from Instagram right to their website. In addition, the button trend encourages engagement with your audience, meaning they are more likely to interact with your brand and buy your product.

 

Content Can’t Live Without Hashtags and Emojis

To pack the most powerful punch, your company should include hashtags in its posts, and make sure those hashtags are ones your target audience is already using. This makes your easier to find and more visible to customers already searching those hashtags. On our agency’s Instagram account, we post hashtags in the first comment of the post. By doing this, we increase the visibility of our content and ensure our messaging does not get lost. Lastly, we use a variety of branded and searchable hashtags that allows our content to reach well beyond our current audience.

When it comes to Instagram, the most important takeaway for your company is to be creative. Click To Tweet This will allow your business the opportunity to express its brand personality, so your audience will continue to engage and connect with you.

 

Looking for ideas to share your company’s story on Instagram? Here’s how you can become an Instagram Instaguru.

 

 

 

 

 

 

Follow Macrae Brennan-Fuller:
Macrae is a Content Editor at KWSM, and has previously worked as a journalist for newspapers, magazines and online publications. She also has experience in internal communications, media relations and public affairs. Macrae's favorite social media channel is LinkedIn.