California is one of the states that has been most affected by the coronavirus outbreak. In San Diego, “nonessential” businesses are encouraged to stay home in order to keep the community safe. This unprecedented time can create a lot of confusion over how to move forward with your marketing efforts.
Thankfully, digital marketing is all online, meaning you can continue your marketing efforts while still practicing safe social distancing. But, with all eyes online, your digital presence is more important than ever.
Learn how your San Diego business can be mindful about communication with your audience:
Adjust Scheduled Campaigns
When planning your marketing efforts, most campaigns are created well before the actual start date. Timelines, content calendars, ads, and visuals are all done in-advance and are ready to launch. But, now is a crucial time to reconsider your original plan. Nobody could have predicted a world-wide pandemic, therefore, it is important to take a look at your scheduled campaigns and ensure they are still appropriate to implement during this time.
Evaluate Your Online Content
As we are well into our second month of this pandemic, hundreds of thousands of lives have been affected by coronavirus. Be careful with the wording and imagery your business chooses to display. Posting old photos of your team could be perceived negatively, as everyone in San Diego is encouraged to practice social distancing. This heightened sensitivity should be considered when posting content on all social media platforms. Your online presence should feel welcoming and supportive.
Be Transparent With Your Audience
Clear, accurate communication is key. In the midst of so much uncertainty, your audience will appreciate staying informed. Reach out to them via email or social media to ensure they understand how your business will be shifting to accommodate stay-at-home orders. This is especially important for service-based businesses. Appointments, reservations, and meetings will need to be pushed to a later date or conducted online.
Bring Positivity To Your Consumers
In a time of crisis, your consumers are feeling anxious and worried. If you cannot execute regular business, think of creative ways you can show your customers that you care. What is your San Diego business doing to help? If your business is making a conscious effort to support your audience and be a positive light in the community, they will remember that even after this pandemic ends.
The biggest thing to remember is that this is only temporary. We encourage you to prepare for post-quarantine in a proactive way.
Are you operating a business in San Diego and need digital marketing help to keep your business afloat during the coronavirus pandemic?
Let the KWSM Team brainstorm with you! We’re happy to give you some ideas and best practices to keep your marketing and your business on track.
CONTACT US to learn more about developing a digital marketing campaign.