How to Know If Your Business Should Be on Social Media

If you’re wondering whether you’re business should be on social media, the answer will almost always be yes. Social media has grown into so many different platforms that there is a space for any type of business to promote their brand.

Whether you’ve been in your respected industry for 15+ years or you’re just launching your business, you can still benefit from establishing a digital presence.

Here are the top five ways social media can help your business meet its goals.

Build Awareness

Posting valuable content about your product/service and industry can be eye-catching to people who are interested in what you’re offering. If done right, social media can help you build an audience of people who genuinely want to learn more about what you do and how you can fill their need. Whether the focus of your business is to entertain or educate, placing your professional business on LinkedIn or your lifestyle product on Facebook can help to make more people aware of what you do.

Promote Your Efforts

Are you hosting an event? Do you have a sale? Sharing it on social media can help to spread the word for a stronger outcome. Digital platforms like Facebook and Twitter have built-in features to help businesses reach new people who may be interested in the brand. So if you’re having a product launch or speaking at a conference, we always recommend setting up a plan of action to get the word out social media.

Sharing valuable information not only helps to keep your audience interested, but it also sets you up as a thought leader. Click To Tweet

Share Your Expertise

Want to know one of our top social media pet peeves? It’s seeing promotional post after promotional post on a business page. It can get old talking about your product day after day, without mixing it up with other types of content. Sharing valuable information not only helps to keep your audience interested, but it also sets you up as a thought leader. Present yourself as an expert in your field by answering the questions you’re frequently asked in blog posts and sharing them on your social media page. You can even create tip graphics or post a relevant third-party article you found that would interest your audience.

Make Your Business More Personable

This may not seem like much to some, but trust us, it will win you cool points with potential customers and clients. Social media allows you to interact with your followers, provide behind the scene access to your audience and help them get to know your team. All of these aspects can help you build a connection with your followers, which can turn them into loyal customers. When someone comes across your page and sees the thoughtful interaction between you and your customers, pictures of employees bonding during a team outing and the post you created shouting out one of your best customers, they can’t help but stop. Many times they do more digging to figure out what your company can offer them and what other customers think about your brand. You’re nurturing relationships in order to build new ones.



Did you know that 5.14 billion people have access to social media through mobile devices?

Today’s consumers expect to have a flawless experience on the Internet. They want to shift seamlessly from their mobile devices to their laptops without ever missing a beat.  Your website must be ready.


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KWSM is a digital marketing agency made up of brand journalists. We specialize branding, positioning and ongoing marketing execution in order to generate leads. Our offices are located in Orange County, CA, San Diego, CA, Las Vegas, NV and Atlanta, GA, but we serve clients all over the country. Read More