Could your Instagram following use an accelerated boost? We’ve talked before about converting those loyal followers into customers, so you know it’s important to keep growing! Fortunately, advertising directly from the platform with the help of Facebook’s ad manager is only one way to get more traffic to your Instagram profile.
In fact, taking advertising onto Instagram’s parent company, Facebook, can be a cost-effective route to take in growing your fan base. Are you ready to give it a try? Here are some tips to get you started!
Peg down mobile users.
How often do you take immediate action after seeing an ad? If the answer is “never,” you’re in good company. The simple fact is that most people won’t rush off to act on a message unless it’s something that is quick and easy to do.
Here’s a golden rule when it comes to social media: the fewer steps the user has to take, the more successful your message will be. With the task of adding more Instagram followers via Facebook, targeting users who are already on their phone is one of the most important steps that an advertiser can make. Narrowing your exposure down to mobile users is simple; just click “Remove” under the Ad Preview area for all sources but the Mobile News Feed.
Don’t cast too wide of a net.
Are you hoping to target people on their mobile devices who like all things Instagram? Unless your page is equally likely to appeal to 30-year-old moms as it would 17-year-old boys, a little time re-thinking your strategy will ultimately pay off in the long haul.
Facebook charges its customers based on delivery and clicks, so use your page’s analytics and some research to strategically limit your ad’s audience. For example, 41% of the app’s users are between 16-24 years in age, and 90% are under 35 years old –numbers that may prove useful when setting your ad’s target range.
Offer a cross-section of your Instagram content.
What can someone expect to see if they follow your account? Chances are that you’ll show more than just product images and quotes, so give people a taste of the variety you’re serving up on Instagram! For example, you could make a patchwork photo (that fits within Facebook’s ad constraints), or give carousel ads a go. Being up front about the material your company shares can help to ensure that your precious ad dollars are being used on people who are genuinely interested.
Have you used advertising to grow your Instagram audience? Share your experiences in the comments.
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