How to Determine which Video Platform to Advertise On

When it comes to paying for a video advertisement, there’s no shortage of options for platforms your business can pay to place your video on. Currently, Facebook, Instagram, YouTube, TikTok, Snapchat, and even Hulu offer ways for companies of any size and in nearly any industry to run ads


Determining which platforms your business should place your video advertisement on should be a key component of your marketing strategy before your business launches your marketing campaign in which your video advertisement is a part of. 

an iPhone displays YouTube
YouTube is one of the most well-known video platforms to advertise on, however, Facebook, Instagram, TikTok, Snapchat, and Hulu offer video advertising opportunities for businesses as well.

Know Your Audience 

No matter if you are a B2B or B2C business, you should know who your main consumer base is and who is your target consumer base. 


If your consumers and target consumers are younger, placing your video on TikTok, Snapchat, or YouTube may make the most sense. 


However, if your consumers and target audience are closer to middle-aged or older, placing your video on Facebook, Instagram, or certain Hulu shows may make more sense.


Consider Your Campaign Budget

Different platforms charge different amounts of money for you to place your video there. Other factors that affect this overall cost are the amount of time you want the ad to run and the targeting you set up within the platform. A general rule of thumb is that the larger the audience size that you are targeting, the more money that it will cost to reach all of those people. 


  • Facebook’s average cost per engagement is 28 cents
  • Instagram’s average cost per 1,000 impressions is $6.70 
  • Youtube average cost per view is between 10 and 30 cents
  • TikTok costs $5 per 1,000 people reached
  • Snapchat offers advertising starting at $5 per day
  • Hulu charges $20 per thousand people reached 


Consider Your Knowledge

If you are setting up the video campaign and monitoring the campaign yourself, make sure to place your ad on a platform that you are familiar with to increase the chance of success with your video ad. 


If you are unfamiliar with running video ads on any platform or would like help launching a video ad campaign that is optimized for the results your business needs, consider consulting an outside marketing agency to run your video efforts.


The Importance of Corporate PhilanthropyDon’t get left behind, work with KWSM to develop a powerfully targeted digital advertising campaign that will expand your reach and generate leads and more potential customers.


CONTACT US to learn more about developing a digital advertising campaign that will generate awareness, traffic & leads.

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Follow Jessica Brown:
Jessica is an experienced Digital Marketing Specialist who has worked primarily in the hospitality, entertainment, and food & beverage industries. Outside of work, Jessica loves animals, staying active, and is a self-proclaimed foodie.