Whether you’re a new business that’s bootstrapping your growth, or a well-established company that needs to cut costs in the wake of COVID-19, marketing on a budget can be tricky – but it is possible. If you’re looking to create a successful marketing campaign without breaking the bank, here are a few of the best ways to start.
Blogging is a great way to showcase your expertise and provide information on topics that may be of interest to your audience. Writing blogs regularly can help you build a strong brand voice and become a thought leader for those reading them. Blogs are also a great tool to improve your website’s SEO and search rankings. Blogging regularly keeps your website constantly updated (which Google loves), and incorporating keywords and backlinks into your blogs is a great way to build credibility and start seeing success in organic search marketing.
Stay Active on Social Media
Many argue that in today’s climate, social media is the cornerstone of a successful marketing strategy. If you’re sitting on a tight budget and can’t afford to pour money into ads each month, you need a strong organic social presence to make up for it. To excel here you need to be actively posting interesting, engaging content, but you also need to be interacting with people in your sphere of influence. This includes replying to people who comment on your posts, and commenting on the posts of influential people or brands in your space.
Look for Partnerships
To build off of your interactions on social media, looking for partnerships with similar businesses can be a solid strategy to grow your brand presence. Look for partnerships where cross-promotion could benefit you both – giveaways, guest blogs, and joint video features are all great budget-friendly ways to partner with other people and companies. This is also a great alternative to influencer marketing and can give you exposure to the loyal audience of your partner company to extend your reach.
Focus on Customer Service
One of the most important elements of a successful business is their ability to understand and effectively communicate with their customers. When you are working on a budget, you cannot afford to let leads run cold, so strong customer service is essential. Being responsive, helpful, and knowledgeable should be top priorities for every member of your team. When you excel in this area, strong customer reviews can boost your brand awareness without any additional effort on your end.
52% of all online brand discovery still happens in public social feeds.
Reach your audience without breaking the bank. Partnering with a team like KWSM can help you create an effective marketing strategy that optimizes every cent of your budget.
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