Now, more than ever, it’s a good time to get focused on using Twitter to grow your brand, your business, or your blog. Growing your brand is not simply a matter of tweeting out great content, it is equally important that people are seeing your great content. Use these guidelines and soon your brand will be at the forefront of consumers’ minds.
BE SURE YOU ARE FOLLOWING AND TAGGING THE RIGHT PEOPLE AND BRANDS
If you are just starting out on Twitter, it’s valuable to follow industry experts and similar brands in order to gain an understanding of how established companies are leveraging the medium for maximum exposure. When you begin tweeting, it is important to tag other users because a retweet from an established brand will do wonders for your profile. At worst, you are getting your content in front of them. For example, if you’re in the auto industry you want to be sure to tag bloggers and journalists that cover autos in order to get your brand name in front of people who could help build your brand via retweets and endorsements.
GROW YOUR AUDIENCE
Staying active on Twitter is the most important component to growing your brand on this channel. Twitter, more than any other social media channel, requires consistent activity to drive engagement meaning it does you no good to tweet one or twice a day then take a few days off. Even if you aren’t putting out your own original content daily it is important to retweet and comment on other users content for engagement purposes. Most journalists and bloggers actively participate in Twitter discussions about their work. If you engage them, the likelihood of them reciprocating goes up, thus getting your brand in front of more potential followers.
ENGAGE YOUR AUDIENCE AND THE PEOPLE YOU FOLLOW
Asking questions on Twitter is a great way to engage your audience because it will generally lead to a discussion. This gives you an opportunity to flex some professional muscle and show that your brand is in fact an expert in your industry. This also allows you great insight into what your target market is thinking. If you’re a product-based business, tweeting pictures of your products with a catchy caption is another way to engage your audience. Finally, always respond to serious inquiries made by followers. Twitter has become a valuable customer service resource for consumers and businesses alike and it is important for your brand to treat it as such.
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