How Service-Based Businesses Can Benefit from Instagram

Instagram Service IndustryWhen it comes to marketing on Instagram, most people know that it’s a great platform for vendors of products.  We love shopping on Instagram, whether it’s for an outfit, a handbag, or a new pair of shoes. But service-based businesses are connecting with audiences, and for those businesses who truly connect with their followers, they are reaping the rewards from the photography-focused platform.

If you run a service-based business, here are some tips to start achieving success.

  1. Make it easy for people to schedule an appointment, or learn more about your services

Conversations are great; inspiring action is even better.  Is your Instagram set to book an appointment or schedule a consultation?  This should be an important part of your Instagram strategy. Service-based businesses can utilize Instagram’s booking, calling, and email features to make it easier for your fans to act with your business.

      2. Show your business’s brand in a personal way

We know that Instagram is all about building relationships, but an important part of that is showing the people who make up your brand. Utilize Instagram stories to share the experiences of happy customers.  You can also build relationships with your team and your followers by revealing some fun and interesting things about the people providing the services. The majority of audiences love the behind the scenes, day to day activity of brands they love.  It helps them feel more connected and builds loyalty.

      3. Show off your work

Instagram, in some ways, can be a free online portfolio for your work outside of your website. If you work at or own a nail salon, you can share your skill and experience. Creating this type of content shows that you actually can do what they are hiring you to do and give them an idea of how you do it differently.

      4. Show what makes you different

This is a little bit about branding and a little bit about your making your social media personality pop. People want to buy things from people they like, so show off what makes your service different from your competitors. If you are a hair stylist or a salon owner, show your an amazingly different color match technique or how you invest in quality products. You never know what could be important to a customer, anything can be a selling point you just have to show it off!

Even though you may not have a physical product to sell, Instagram can still help you increase sales and reach potential customers.

Using social media can increase your lead-to-close rate to 100%, which is way more than outbound marketing.


Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

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KWSM is a digital marketing agency made up of brand journalists. We specialize branding, positioning and ongoing marketing execution in order to generate leads. Our offices are located in Orange County, CA, San Diego, CA, Las Vegas, NV and Atlanta, GA, but we serve clients all over the country. Read More