As Las Vegas navigates the changing restrictions due to the ongoing pandemic, many business owners are looking at new ways to stay successful in the new year. For most of 2020, Las Vegas businesses have had to quickly pivot how they reach customers and even change their entire business model altogether. With safety precautions still looming, it’s important to take this time to put multiple plans in place to keep your business successful in the coming year. Here are some fresh ideas you can incorporate into your Las Vegas digital marketing strategy for 2021.
Focus on Positive Messaging
Although you don’t want to ignore the discomfort your customers may be feeling, sharing positive messaging is a great way to uplift your local audience. The Las Vegas Strip may not be back and booming anytime soon, but your messaging can encourage residents to turn to you for a distraction or entertainment. Whether you’re selling goods, services, or an experience, use your digital marketing content to give Vegas customers a positive way to eliminate their stress and the boost they desperately need to make it through the coming year.
Offer Creative Promotions
2021 is the year to try new things. Instead of sticking with the same old promotions and sales, give your Las Vegas customer something new. If your focus is food and beverage, create a Golden Knights inspired dish. If you’re into retail, put a Vegas spin on your top sellers or introduce a throwback into your collection. If you are service focused, run a contest or partner with local influencers to increase exposure to your services. Whatever your industry focus may be, it’s time to think outside of the box and get creative with your marketing. Identify what locals truly want and give them an exciting offer they can’t resist.
Share Your Story
One major thing all business owners learned in 2020 is the importance of ensuring your brand has an authentic voice. Your Las Vegas customers want to know what your business stands for and how you are supporting their needs. You can share your story using simple tactics like these. Add employee features and your business’s backstory to your blogs and social media content. Talk about why Las Vegas is the perfect spot for your business and what it means to be a member of this community. The more you show who you are, the easier it will be for locals to identify with your values and in turn choose your business.
As local residents attempt to navigate the changing norm of Sin City, position your business to be their safe haven in the new year. Be original, trustworthy, and act as a support system for your customers.
86% of consumers prefer businesses to be authentic, honest, and helpful on social media.
Do you need help realigning your marketing strategy with the new environment? At KWSM, we can help you develop a customized plan to match your business’s changing needs.
CLICK HERE to learn about developing an effective digital marketing strategy.