Five Social Media Tools That Will Make Your Life Easier

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If you’re busy managing robust social media channels, you’re probably on the lookout for ways to post with greater efficiency. There are thousands of free tools out there, but as industry professionals, we can make some recommendations for the best of the best. These five websites and apps all do different things, but they have one thing in common: they are valuable tools that won’t cost you a penny!


Canva is a graphic design website that allows you to create customized graphics for all your social media channels. It’s full of pre-existing templates that are optimized for practically every social media platform you can imagine! There are tons of different layouts, fonts, color schemes, and free images to choose from to create your design, and you can upload your own photos. It allows you to save high-quality images, and it’s extremely simple to use.  There aren’t any advanced photo editing features available, but it’s the perfect tool for creating fast graphics that are optimized for all your social media channels.


Twitnerd is a website that allows you to quickly manage your Twitter following.  You can see who follows you, who doesn’t follow you back, who mentions or retweets you, and who has recently followed or unfollowed you. It also allows you to quickly select up to eighty people at a time to unfollow. You can find new people to follow by searching hashtags, and use the “Follow Friday” feature to give a shout-out to people that have tweeted about you to their followers.


Buffer is website that allows you to schedule content for Twitter, Facebook posts, Google +, and LinkedIn. You can store up to ten posts at a time with a free account. Buffer allows you to schedule your content in a calendar, and even allows you to repost your content at the push of a button should you want to use it again. Buffer also has a browser extension that allows you to save web pages into your cache of content for sharing. Upgrades are available at a nominal cost that allow you to store up to 100 posts at a time as well as post on Pinterest.


Pocket is a website and phone app that allows you to quickly save and categorize articles and social media content. Whenever you find a piece of content that you’d like to read at a later date or save for sharing, Pocket will save the URL and allow you to add tags so you can categorize your content and easily search for it. Pocket can also be installed as an app on your phone, and here’s the best part: you’ll be able to read your articles while offline!


Whitagram is a smartphone app that offers some fairly advanced photo editing features for free. In addition to filters and photo resizing, it has a retouch tools that are great for quickly reducing the appearance of blemishes on skin, whitening eyes and teeth, and masking minor issues in your photos. It allows you to create simple text overlays, and will save your images to your camera roll or publish them directly to your social media accounts.  It’s a perfect on-the-go editing app that’s very easy to use!

These five helpful apps will save you time and improve your social media prowess. Enjoy!


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KWSM is a digital marketing agency made up of journalists. We specialize in social media management, website design and video. Our offices are located in Orange County, CA and Atlanta, GA, but we serve clients all over the country.Read More