The seasons are changing, and so is everything you know about social media. This week three major platforms: Facebook, Instagram, and Twitter rolled out new features for you to have fun with. Instagram is rising among the ranks, Facebook is literally turning heads, and Twitter is making it easier for you to get caught up. Here’s a look at how social media made headlines this week.
Social Media Milestone for Instagram
In the past nine months, Instagram gained 100 million new users. That impressive growth spurt propelled the company past Twitter’s 316 million monthly active users to become the second most popular social media platform on Tuesday. “When Instagram launched nearly five years ago, 400 million seemed like a distant dream. Now, we continue to strive to improve Instagram — helping you experience the world through images and connect with others through shared passions,” the company explained in a blog. Instagram now has more than 400 million users uploading photos and videos. By the end of 2017, experts predict the company will reach $2.8 billion in ad revenue.
Facebook Goes Full-Circle
On Wednesday, the social media titan announced that the Newsfeed now supports 360-degree videos on the Web and Android. Don’t worry Apple addicts, you can expect to see the feature on iOS in the coming months. The new feature proves Facebook is serious about advancing video technology. Facebook’s chief product officer, Chris Cox, explained, “It’s the kind of thing that you run over to show someone else the moment you first see it.”
Twitter Ads a Social Media Synopsis
This week Twitter added “Moments” to the top of your feed. In a blog published on Tuesday, the social media maverick explained, “Moments helps you find the best of Twitter as easily as tapping an icon – regardless of who you follow. Just visit the new tab called Moments, where you will discover stories unfolding on Twitter.” The lightening bolt tab will show you unique conversations that are only happening on Twitter. Swipe through categories including “Entertainment” and “Sports” to find stories that interest you.
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