Facebook Beats the Forecast

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As January quickly comes to a close, your favorite social media channels are making changes right before the buzzer! Facebook has a new record to flaunt, Twitter has a new team roster, and you could soon have better ways of expressing yourself. Here’s a look at what you might’ve missed in social media news this week.

Facebook Beats the Forecast

The world’s largest social media site has once again outdone itself. On Wednesday, Facebook’s fourth quarter earnings were released with results that soared past all predictions. During the last three months of 2015, the company earned $5.84 billion, thanks in part to their growing suite of apps and mobile advertising. About 80 percent of the revenue from the record-breaking quarter came from mobile advertising, compared to 69 percent during the same time the year before. Experts say the company should continue to see ad revenue growth in the coming years as more businesses start branching out to Instagram ads.

Twitter Changes its Flock

This week Twitter watched a handful of executives fly the coop while also welcoming a new fledgling to the flock. On Sunday, Twitter CEO Jack Dorsey confirmed the head of engineering, head of media, head of product, and head of human resources are all choosing to leave the company. Since the shocking announcement, Dorsey has not further commented on the shuffle. On Tuesday, the microblogging site had some happier news to focus on, as former American Express executive Leslie Berland will join the team as their fulltime CMO. Permanent replacements for the other roles have not yet been announced.

Social Media Gets Animated

If hitting “like” on your friend’s Facebook post is simply not enough to convey your feelings, you will soon have a new, more expressive, button to push. This week Facebook executives confirmed it’s only a matter of weeks before you can start tapping the “Reactions” icon. Clicking this option will give you five emojis that represent love, haha, sad, angry, and wow. So far users in Chile, Portugal, the Philippines, and Colombia are enjoying the emoji features. Officials say “Reactions” is Facebook’s response to user demands for a dislike button.

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