Facebook Ads Help Expanding Businesses

PhotoCredit: @davide_t78
PhotoCredit: @davide_t78

We’re one week into the new month and tech experts are already shaking up the social media norms. This week one social media platform updated the way you can promote your business online while another changed the way you show your affection for posts. Here’s a look at what you might’ve missed in social media news this week.

Facebook Ads Help Expanding businesses

On Thursday, Facebook announced two new marketing products that will help businesses with multiple locations.

The first new tool, known as “local awareness ads,” allows businesses to create location-specific ads based on each of their brick and mortar locations. For example, a restaurant chain could choose to automatically insert a different city name in the ad without creating a brand new one. You might be in Houston and see an ad saying “Join us for dinner in Houston” while people in Seattle see the same ad as “Join us for dinner in Seattle.” You must have at least five locations to use this feature.

The second feature can be found under the “Page Insights” tab. This new section can give businesses a breakdown of foot traffic during different times of day, which helps them know when people are most likely to go to their store. The feature can also give detailed descriptions of a nearby person’s age, gender, and whether they’re local or a tourist. The insights tab only includes data from users who have their location services on.

Twitter Ditches the Star

On Tuesday, Twitter dropped their iconic favorite button for a more mainstream “like” button. Instead of clicking the star, you will now find a heart symbol in its place.

“You might like a lot of things, but not everything can be your favorite. The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it,” officials explained in a blog post.

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