Just in case you haven’t heard in local news already, the Expo West experience is going east for 2020. New Hope Network recently decided that due to the developing circumstances around the COVID-19 virus (coronavirus), they will not move forward with hosting a rescheduled Natural Products Expo West event in Anaheim in 2020. Instead, they are shifting their focus and resources towards Natural Products Expo East 2020 in Philadelphia.
With Expo West cancelled in Orange County along with hundreds of other events in an effort to prevent further spreading of coronavirus, you may feel lost when it comes to the next steps in marketing your company and products. We’ve gathered a couple of tips to help you get the ball rolling again and move your marketing online:
Network on Social Media
Many events will provide you with a list of those who are participating in a conference or event. It may be helpful to research these companies and individuals on Facebook, Twitter, and LinkedIn and see if you can virtually network with those who also were to be in attendance. Chances are, they are looking for ways to network and connect with others too. Don’t know where to start? We’ve provided some tips on how to network on LinkedIn here.
Get Creative with Online Video
One way to help recreate the conference that you’ve spent months preparing for is by recreating your booth in the office. Since the cancellation of many conferences and events, some companies have turned to videos as a means of sharing their products and services by pitching to others online across different social media channels such as Youtube, LinkedIn, and by utilizing Facebook Live.
In addition, webinars are another way to utilize online marketing for your business. You can use webinars to educate your audience on a new product/service, provide an industry or company update, share exclusive information, and even include special offers for your audience.
To learn more about leveraging webinars and other effective marketing alternatives for business during the COVID-19 pandemic, click here. The opportunities to market online are endless!
Social media has a 100% higher lead-to-close rate than outbound marketing.
Do you need to start marketing your company online, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
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