The act of joining a group or club is a relatively easy task. The hard part is deciding what’s worth devoting your time to. Naturally, people want to choose things that will benefit them the most. The same goes for mailing lists. They’re extremely easy to sign up for, but people can tend to hesitate to add another email to their inbox.
So, how do you get over that speed bump while maintaining an on-brand experience for your customers? Keep these three tactics in mind:
Make It Simple
There are enough complicated things in life. Signing up for a newsletter shouldn’t be one of them. The easier you make it for people to become a part of your community, the better.
On your website, make sure there are a clear tab and landing page that indicates how to sign up for your newsletter. The same goes for your company’s Facebook page. People can’t sign up for something if they can’t easily locate it; especially nowadays when speed and ease of access are expected.
By establishing a user-friendly sign up, you’ll automatically be increasing your chances of people joining your mailing list.
Everyone loves a chance to win something free. By hosting a contest or giveaway, you can easily collect people’s emails by incorporating it into your entry guidelines. This is a great way to incorporate your objective with an experience that your customers will enjoy. If you’re using a program, like Rafflecopter or Woobox, to host your contest, you can create a tab where people have to enter their email in order to be considered in the drawing.
Offer Exclusive Content
Giving your followers an incentive to sign up will give them an extra nudge. Whether it’s an eBook, special recipe, or gift guide, offer your followers exclusive content that can only be accessed if they sign up for your newsletters. By providing them with something unique and helpful, you’ll further solidify the love they have for your brand.
At the end of the day, you want your customers to feel like they signed up to be a part of a special club, not a mailing list that will only add to their inbox.