If you’re reading this, you’re likely looking to launch a video ad for your business soon. Creating a graphic is nerve-wracking enough, so it’s easy to understand why many smaller marketing teams stay away from producing full-fledged video campaigns. We’re here to tell you that it doesn’t have to be that way. When done right, rich media can take your marketing efforts to a whole new level.
Here are three essential traits of an effective video ad:
What should be a top priority of any marketing effort? Storytelling. Whether you’re blogging, writing social media content, or designing your website; telling your brand’s story should be at the heart. Videos are no different. In fact, 57% of consumers say video makes them more confident about making a purchase. Make sure your business is capitalizing on this opportunity by connecting with its market segments. Take your audience on a journey where your efforts help reinforce a central message, and you’ll start seeing results in no time.
If you’ve read our snackable content blog, you’re no stranger to this staple of the digital world. Snackability refers to how consumable your video is. Factors that go into this category include the length and placement of your marketing efforts. Make sure you’re producing content that’s short enough for your audience to watch without getting bored, but long enough to get the central message across. Also, keep in mind where you’re posting. If you’re shooting for a platform like Instagram, your formatting should be different than what you’re posting on a landing page.
Addressing A Need
When creating a video, make sure you’re addressing a need. Users want to be served content that helps them answer a question, or fosters a discussion. Most people don’t want to be talked at, but rather, spoken to. You want your content to be seen as valuable, instead of just another ad. That means creating a meaningful connection with your audience that goes past simply focusing on impressions, and emphasizes engagement instead. These days, it’s not enough just to run advertising; the content must be relevant to the viewer.
If you’re interested in taking your video efforts to a whole new level, KWSM can help. We’ve assembled a team of journalists – professional storytellers – who can help make the process easier. We’ll coach you on scripting, presentation skills, and even how to stand, to ensure you look your best on camera. Then, through the editing process, we’ll produce quality video that will have your co-workers and customers convinced you’re a natural.
90% of users say that product videos are helpful in the decision process
KWSM has an in-house video team that will help give your brand a human face and generates the results you’ve been looking for.
CONTACT US for a complimentary brainstorming session on how to add video to your website or digital marketing strategy.